I’m in transition.

Preparing to segue from sales and corporate communications into Internet marketing and mobile strategy, I’m currently enrolled in The University of San Francisco’s Master Certificate in Internet Marketing program.

In the space between my layoff, cross-country move and foray into Internet marketing, I lucked into a retail job. You’d be surprised how many recruiters gloss over this experience. It doesn’t seem relevant to the job they are trying to fill, but I’ve learned more about marketing working retail than I did when I worked in the marketing department of a Fortune 500 company.

Because I now spend hours in direct contact with the customer. Continue reading →