Boost online marketing with sales tips from retailers

Everything I know about sales I learned working retail. Well, not entirely. Some things I learned as a recruiter. Unexpected, right?

Regardless of career path, we all pick up valuable skills that transfer. I had a wildly successful stint as a sales lead at women’s specialty retailer White House Black Market before transitioning into Internet marketing. Here’s how that lower-level retail management job helps me every day as an Internet marketer–and how these insights can help your small business. Continue reading →