I’m no expert.

Since hurling myself into the world on Internet marketing, a process started via online education in hopes of career transition, I’ve seen sheer brilliance and a lot of noise.

Marketers are noisy people; they trumpet their place as thought leaders and/or experts in Internet marketing and its sub categories: social media, search, inbound, affiliate, etc.

Now, I graduated from University of San Francisco’s Master Certificate in Internet Marketing program in August 2011 and am currently pursuing Advanced Mobile Marketing and Advanced Web Analytics certificates.

But I’m no Internet marketing expert. Continue reading


Internet Marketing: Your Ideal Candidate

I’m in transition.

Preparing to segue from sales and corporate communications into Internet marketing and mobile strategy, I’m currently enrolled in The University of San Francisco’s Master Certificate in Internet Marketing program.

In the space between my layoff, cross-country move and foray into Internet marketing, I lucked into a retail job. You’d be surprised how many recruiters gloss over this experience. It doesn’t seem relevant to the job they are trying to fill, but I’ve learned more about marketing working retail than I did when I worked in the marketing department of a Fortune 500 company.

Because I now spend hours in direct contact with the customer. Continue reading